Analyzing the revenue from adsense

Analyzing the revenue from adsense


Analyzing Pageviews

If your Adsense and floated raozável you noticed a change in the number of visits, ask the following questions:

By varying the number of my visits?
Will I won or lost some link from a site important?
Does started or ended a campaign ad?
I'm enjoying the research properly? Adsense for search is helping me?
Changes in CTR

If there was a drop in CTR, which say that readers consider theAds irrelevant. It is also interesting to consider indexing the site.See if there is no problem.

Then make some more analysis:

There was some change in the design of my site? Placement of Ads and colocaração are interesting?
If Ads are falling slowly, it may be that users are ignoring them.Search and try new ways and positioning of Ads.
Analysis of CPC

CPCs are not controlled directly by publishers, but by advertisers.Major changes in the CPC are usually seasonal. If you sell, for example, home products, is likely a drop in clicks at times other than the end of the year.

If an advertising campaign is initiated or terminated, is likelytambémq u have some variation in the CPC.

Also choose other ad formats compaíveis with any ad types, such as image, text, flash and video gadgets.

And finally ...

Of course all these items cited fluctuate according to external variables. Seasonality analysis is very important. Other factors are also the stock markets, political events, wars, macroeconomicsand financial situation of the population. Do not think that visits yoursite down because you did not optimized right. Make a general analysis of changing everything before leaving.